Innovation Alchemy

JMRead, LLC Design Innovation Leadership:

James Morley Read JMRead, LLC blends user-centered design solutions with applied anthropometrics (the knowledge of the human dimension applied to products and services) and product semeiotics (the meaning behind the visual language of objects) tied to brand recognition, providing innovative design leadership. JMR is committed to developing identifiable opportunities for innovation that resonate with consumer needs. Close examination of user behaviors makes it possible to develop products that directly answer user needs. By observing and analyzing social patterns, JMR provides innovative solutions that tie the user emotionally to the product, and appeal to the user on a visceral level. By using empathy, communication and analysis, JMR identifies opportunities for innovation that resonate with consumer needs. We leverage design thinking for business.